About Us

A dog named Wrigley wearing one of LUVTAGS beautiful custom engraved dog tags.

Welcome to LUVTAGS!

If you’ve stumbled across LUVTAGS, you probably have a pet that you love more than life itself. I get it because I do too! Pets are family, and that’s the driving force behind what we do.

As a pet lover with over 30 years experience in the fashion and gift industries, it has been a dream of mine to combine my love for animals with my love for luxurious jewelry and accessories. I’ve been fortunate to meet skilled manufacturers throughout my career, and they’ve helped me make my dream a reality in a fresh and innovative way by giving new life to vintage designs.

From medals of honor to antique silver with colorful gemstones, LUVTAGS has given me the freedom to be endlessly creative and try new things. A lot of heart and soul goes into each tag we create, and it shows in the hand-finished details on every single tag we produce.

My goal is for pet parents to be able to spot a style in one of our collections that makes them say, “Yep! That’s it, that’s the one!” because it perfectly matches their one-of-a-kind pet. I’ve always loved seeing pups all dressed up, strutting their stuff with a proud prance and confident expression, and it means a lot to me if I can help make that happen.

As a passion project turned into a dream business, I will be creating LUVTAGS for as long as I possibly can. The joy they bring to pets and their families is something I never get tired of, and I can’t wait for you to find the perfect one!

 Quality materials. Flawless engraving. Timeless designs.

A dog named Luna wearing one of LUVTAGS beautiful custom engraved dog tags.

IT’S ALL IN THE DETAILS

Our focus is always on the details because we want you to receive a product you’re in LUV with! Our curated, timeless pet tags are made with high-quality materials, then designed with hand-finished custom engraving based on your order. Plus, we include the cost of engraving and shipping into every tag’s price so there are no surprise fees when you make your purchase.

DISCOVER UNIQUE PET JEWELRY IN SHAPES & STYLES THAT BRING OUT THE BEST IN YOUR PET.